There is reason for optimism when it comes to the Brazilian markets for equipment and materials for dental and oral hygiene products. Overall, the sector is growing, shows good results regarding other health areas and places Brazil amongst the main markets in the world in some segments. Moreover, the country, both in equipment and materials and in oral hygiene, has the potential to grow and to improve even more as a producer, exporter and consumer. It is to this scenario that data, analysis and experience of national authorities representing the industry point out: the Brazilian Association of the Industry of Medical , Dental , Hospital and Laboratory Articles and Equipment (Abimo) , the Brazilian Association of Personal Hygiene , Perfumery and Cosmetics Industry (Abihpec) and the Brazilian Association of Trade of Dental Products (ABCPO) .
Accounting for 22% of the whole hospital medical and dental industry's production, the sector of Dental equipment and articles - composed of 93 Brazilian companies, 29 more than 10 years ago - has recorded good figures, at a stable level.According to Abimo, sector's invoicing has increased in recent years, from R$ 728 million in 2006 to R$ 973 million in 2007, and reaching R$ 985 million last year. The export volumes increased from R$ 71.7 million in 2006 to R$ 82.5 million in 2008.
Regarding oral hygiene products, Brazil has also accumulated good figures. Most companies that manufacture these items in the country are transnational, but they retain significant production in the Brazilian territory, including for export. According to Abihpec , Brazil is the second in this market, accounting for 9.2%, behind the U.S.A. (16.2%) and ahead of China (7.4%)."That thanks to the stability of the Brazilian economy and the increased integration of women in the job market and in higher education, because they have greater focus and awareness on hygiene, beauty and prevention," said João Carlos Basilio, chairman of Abihpec.
Perspectives and potential
Even in times of crisis, the future perspectives for the Dental market in Brazil are good.One indication of that is its comparison with the entire medical-hospital and dental industry of equipment and materials. While the average growth of that for 2009 is estimated in 8%, the dental segment, alone, is of 16%. "The evolutionary trend in sales indicates that. This growth shall be stimulated by technological innovation of products and by last year's results”, said Hely Maestrello, executive director of Abimo.
For Abihpec, the Brazilian production of oral hygiene products may also grow further, with internal and external sales. "In 2008, we exported US$ 151 million. Oral hygiene is the third most exported item within the entire segment of personal care and cosmetics. It is good, but we can grow further”, said Basílio.
Brazilian industry of dental equipment and articles
|
2006 |
2007 |
2008 |
Invoicing |
R$ 728 million |
R$ 973 million |
R$ 985 million |
Export |
US$ 71,7 million |
US$ 82,8 million |
US$ 82,5 million |
Import |
US$ 26,5 million |
US$ 36 million |
US$ 44,3 million |
Source: Abimo
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