 |
In Araçoiaba, a town in the country side of Pernambuco state, ABO's Dentistry Center has helped to raise the Brazilian Human Development Index (HDI). Through a partnership with the FDI and the companies Unilever and Odontoprev, the local population recorded a drop of 6% in the infant mortality rate thanks to the attention paid to the health and to the oral health in the three offices of the Center.
The activities have already been beneficial to around 4 thousand children and teenagers with free service and another countless number of people from all ages with prevention and oral health initiatives. The project also has the support of ABO Pernambuco, ABO Network's active cell. |
Araçoiaba has 17 thousand inhabitants and, according to Datamétrica' surveys, it has, among the Brazilian municipalities, the third worst HDI: 0.637 – a reality that motivated Unilever to create there the project “Mais Vida” (More Life) in which the ABO's Dentistry Center is part. After identifying the local needs, improvements in the areas of education, health and economic development were implemented based on the involvement of the community. The project started in January 2005, and in less than three years, according to data from the Brazilian Institute of Geography and Statistics (IBGE), the illiteracy rate of the town dropped to half, and the infant mortality rate was reduced by 6%.
The Dental Center maintained by ABO, which carries the Organization's Social Responsibility Seal, intends to examine the entire population of Araçoiaba. The operations started in 2007, when 6,962 patients were seen. Throughout the year, 22,150 ambulatory procedures and 13,810 procedures for the community were performed. At the same time, there are campaigns to foster oral health to make people aware of the importance of brushing teeth and maintaining the oral hygiene, besides the distribution of toothbrushes and toothpastes' kits. At the end of 2008, there was the brushing campaign with application of fluoride and donation of kits to 2,522 children and teenagers, from the ages of 4 to 16 , from six local public schools, an initiative that should be repeated periodically. For the president of the National ABO, Norberto Lubiana, new dental offices should be built by the organization in Araçoiaba. “To promote the development of an entire population, as communities like Araçoiaba starts having access to oral health broadly and free of charge through ABO's initiatives, not only make us very proud but also motivates us to strengthen even more our actions towards social responsibility”.
|